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Execute " produce brand and geographical mark " wait for famous brand strategy t
From;  Author:Stand originally


Produce brand and geographical mark already became a farmer to add the significant step that close. For instance: After mark of geography of ” of sweet orange of the abundant austral Jiangxi “ is registered, according to concerning respect introduction, it is very difficult that from money of before registering a few wools one jin is sold, development arrives now 2.4 yuan one jin still demands exceeds supply. At present Na Feng sweet orange reachs his relevant industry year total production value amounts to 600 million yuan of above, the farmer that entire county has 6 keys villages and towns in 12 villages and towns basically relies on get rich of Na Feng sweet orange to become rich. Farmer average per capita year income increases to now by 2300 yuan of 1998 3000 multivariate, among them 1000 yuan when sweet orange income increases to now by 300 original yuan.

Mark of geography of ” of a variety of oolong tea of Fujian “ Anxi is reached in our country after relevant country is registered, export unit price is more average than countrywide tea price tower above 80 % , export reachs 100 many countries and area, exported many tons 7000 2004, achieve collect 3000 much dollars. In the meantime, anxi county in 1.07 million population, experience tea population exceeds 700 thousand, ratio before registering, will add 180 thousand, net income of farmer average per capita grows every year with the extent of 8 % above in recent years. Introduce according to local government, the farmer adds those who receive geography of main profit from to indicate to register.

Henceforth, the “ that mechanism of industrial and commercial administration wants to fulfil premier of Home Wen treasure to put forward in governmental working report seriously widens the farmer is added receive channel ” , “ to accelerate development high production the requirement of ” of safe agriculture of high grade and efficient zoology, insist to watch all to understand working overall situation with developing scientificly, from accelerate geographical mark to register, increase the protective strength of pair of produce brand and geographical mark, increase propagandist work strength, strengthen with farming, forest, the respect proceed with such as the communication cooperation of the concerned branch such as pasturage and the collaboration with concerned international organization and government sector, big thrust indicates into produce brand and geography working system is changed, standardization, program is changed, law changes construction, build apply produce brand and geographical mark to promote a farmer to add the mechanism of lasting effect job that close, to advance socialism new rural area is built and economic society good rapid development make new contribution.


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